Amy Savin has spent over twenty years experience creating successful marketing strategies and plans. Her understanding of consumers and in-depth knowledge of how companies operate help her develop insightful and achievable recommendations. She is happy gathering fresh consumer insights, repositioning declining brands, inventing new promotion or packaging ideas, identifying new usage occasions and, of course, creating new products and services.

Amy spent nearly a decade at Kraft Foods where she led the $400 MM Kraft salad dressing business through a major turnaround, ending three straight years of share declines. After leaving Kraft, Amy was the Chief Marketing Officer and Managing Director of Chicago Mercantile Exchange, Inc. She also worked in management consulting for McKinsey & Co. and in strategy for Avon Products.

Amy has an MBA from Harvard Business School and a BA from Yale College. She has been a guest commentator on CNBC's Wake Up Call and is on the Board of Directors of the David L. Fisher Foundation.

Recently, Amy's clients have included MSN, PepsiCo, McDonalds, Grainger, and ConAgra.