Lynn S. Gallin, founder of The Gallin Group, is a marketing consultant with more than sixteen years of hands-on project experience in product development, positioning, packaging, usability, ideation, and ethnography. She's a strong strategic thinker and an effective problem-solver, equally comfortable analyzing corporate decision-makers, IT professionals, or teenage consumers.

Lynn has worked at some of the leading product innovation and market research consulting firms in the country. She has also held marketing management roles for such companies as Ziff-Davis and IMSI Software where, among many responsibilities, she directed large-scale qualitative and quantitative market research studies.

Over the years, Lynn has advised many of today's leading companies on their existing and new product strategies where she’s developed an extensive toolbox of research methods. Her category experience ranges from computer software to packaged goods, financial products and services, publishing, and ad communications.

Lynn’s clients have included Microsoft, Adobe, Segway LLC, Yahoo!, Kraft, Fidelity Investments, Johnson & Johnson, Landor Associates, Ziff-Davis, TechTV, and Pepsi.