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At The Gallin Group, we’re highly experienced in an array of methodologies, but we have a rule here:
we go with what we know will work. If you only need six groups, we only run six groups.
If we can gather the required data less expensively via phone interviews instead of in-person,
we will. That approach may not generate press for us, but it does give our clients results that
are as efficient as they are powerful.
Following are the methodologies most frequently used by Gallin Group researchers:
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